Basics is an underwear line made by women for women. The brand champions the cause of body positivity with the belief that all women, no matter what shape or size, deserve to feel beautiful, bold and empowered without sacrificing comfort and style. The founder felt that women in her Pacific Island nation of Fiji (where this brand is based) deserved better when it came to good quality, stylish but comfortable underwear for everyday wear - thus “basics.” was born. The brand’s mission, vision, values, messaging and commitment to celebrating the beauty and strength of Pacific Island women is reflected in this bold, modern yet feminine visual identity.