Sometimes we are called not to create new brand identities for new businesses and start ups but to help elevate and rebrand an already established corporate charity. Connect Reading wanted their branding to stray away from the typical
corporate look and portray a more fun, modern and lively face while still maintaining an air of professionalism.
We designed their identity to be bold, bright and fun. The entire brand overhaul with its inviting color palette and unmistakable visual style helps give this charity a breath of fresh air and a new lease of life.