Waitui Co.

Up and coming retail online shop - Waitui co. wanted a "surfery", hip and young brand identity and typographic logo to match their cool street clothing style. The new identity takes inspiration from other surf and streetwear brands such as the likes of Stussy clothing, Billabong and Quiksilver surf.

The use of greys with the accent of teal reference the water and current surfing culture with a contemporary twist. This colour palette in combination with the bold statement making hand scripted typeface gives the brand an overall fresh, young and beachy vibe.